The beginning of the 21st century has been a boon for humanity in many ways, but prioritizing the various fields it bestowed its benefits upon; technology is found topping the list. From text to speech to voice recognition to various user interfaces along with AI (Artificial intelligence) and Machine learning; technological advancements have never failed to amaze. Exploring the multiverse of the tech-world, one scenario that is seen gaining momentum is that of Mobile applications and their contribution to the world of businesses advancing the success of the digital transformation.
But first things first, talking of digital transformation, it is often understood as the process of increasing the use technology in a company or enterprise. More technology will automatically pave the way for better experiences of employees, customers, and other stakeholders. But distributing different technologies across departments does not count as digital transformation in the true sense. To be precise, digital transformation is something that occurs beyond technological innovation and is not only about integrating digital solutions into different areas of a business. Digital transformation revolutionizes how one operates and delivers value to the customers. Therefore it helps companies to create new business models, rethink their leadership style, and create products that gain a competitive edge.
Research shows organizations that are digitally mature are 23% more profitable than their competitors who failed to invest in digital transformation. One survey showed that the most important values digital transformation brings are:
- The improvements in operational efficiencies 40%,
- Faster time to market 36%,
- Gaining the ability to meet customer expectations 35%. (1)
Digital transformation brings a whole lot of benefits to the table as well like; enabling the data driven decision making, bringing greater flexibility and agility to the enterprise, increasingly improving the customer experiences via interface software solutions, ensuring the protection of data, to name a few.
From the First Mobile Phone Call, Made 47 Years Ago on April 3, 1973, by a Motorola employee Martin Cooper from midtown Manhattan to the headquarters of Bell Labs in New Jersey. (2) It would be justice to say that since then there was no turning back. Mobile devices form an integral part of life, no matter what. Paired with internet it has given the businesses a total 360 flip and has opened absolutely new horizons of advancements and growth. As of today, there are 2.71 billion smartphone users worldwide. It is one of the most convenient and accessible mediums to connect with people. A mobile app is the easiest route to reach over a large population and engage them in a similar fashion.
Every business, whether small or large, aims at providing an exceptional experience to its customers and tries its very best to meet their demands and expectations in the most appreciating of ways. The use of mobile applications has hugely facilitated the task of interaction between customers and a business and also helped shape the way employees interact within an organization. Whenever mobile applications make their way into a business or organization the process is termed as ‘Enterprise Mobility’. This phenomenon helps the employees to stay connected, irrespective of their physical location which in turn not only helps in a better co-ordination but also benefits productivity of a team on a whole.
The customers also benefit from the use of mobile applications, as can be understood from the use of mobile apps, in the e-commerce sector where the mobile applications have significantly molded the market. Any business providing with the facility of mobile applications is preferred over the one which is not even if the quality and variety of content of the former is lower than the latter. The flexibility and ease provided by the mobile applications is the main reason that they have been able to reshape the very perspective with which we look at the consumer – provider relationship.
Apart from that there has been a rise in the investment of mobile technology as it is seen to be inexplicably beneficial for any business. By providing an all time access to its employees makes them more productive and gives them a sense of transparency, where they can see and access the contributions of their co-workers and make effective decisions together. Also being able to work from a remote location and not having to compromise with certain important things in life is a very attractive option and is more favoured by younger professionals who are more talented and have a lot to offer. The Workflow Optimization is another advantage that has surfaced from mobile applications, as the apps enable team leaders to formalize workflows and analyse the team’s performance and potential keeping in mind the future optimization and projections of productivity.
A mobile app is the top tenet of digitalization and thus plays a crucial role in the digital transformation success. Today, apps dominate the total mobile minutes spent online. From general browsing to reading emails, everything is being done through mobile. It provides a wide scope to the businesses to make use of the technology to bring together every element of their business on a single platform.
A digital transformation journey has no endpoints. And to move forward every time, you have to ensure that you choose scalability and modernization in every aspect of the business. And a mobile app that is widely accessible lets you do so.